Personalizing your automations and newsletters using dynamic tags like:
[customer_name]
[customer_firstname]
[customer_title]
[customer_company]
[customer_linkedin]
Can significantly boost your engagement.
💡 Note: These personalization tags don't work in a preview. When you use Send preview to myself or Send preview to someone else, the tags are not filled in and show as plain text, for example [customer_firstname]. They are filled in only when the newsletter or automation email is sent to your contacts.
Personal Greetings
Use [customer_firstname] to start your message with a friendly, personal touch.
Acknowledge Their Role
Mention [customer_title] to show relevance and tailor content to their professional interests.
Reference Their Company
Including [customer_company] demonstrates that your message is specifically relevant to their work environment.
[customer_company] uses the name of the company the contact is linked to in myflow Contacts. If the contact isn't linked to a company, [customer_company] is left empty in the email. To link a company, open the contact card and use the Company section: click Assign existing company, or Create new company and enter the company name. Only the company name is required.
By leveraging these tags, your communications will feel more personalized and meaningful, increasing the chances of a positive response.
Please note that these tags works for the Newsletter and Automation functions.
Why are the tags not filled in when I send a preview to myself?
In myflow newsletters and automations, personalization tags such as [customer_firstname] and [customer_company] are not filled in when you send a preview. This applies to Send preview to myself and to sending a preview to another email address. A preview isn't sent to a contact, so myflow has no contact details to use, and the tags appear as plain text, for example [customer_firstname].
Adding yourself as a contact in myflow Contacts doesn't change this. The tags in a preview stay unfilled even if your own contact has a name and company.
The tags are filled in when the newsletter or automation email is actually sent to your contacts. Each recipient then sees their own details from their contact card in myflow Contacts.
💡 Tip: In a preview, check that each tag is spelled exactly as listed above, including the square brackets. If a contact has no value for a field, for example no company, that tag is left empty in the email they receive.