The contact form block is a quick way to collect visitor information and generate leads directly from any page. When someone submits the form, they're automatically added to your Contacts (CRM) with a tag so you can follow up.
Step 1: Add the contact form block
Open your page in the page builder.
Click "Add content".
Select "Contact form" in the Add block panel on the right. You can also type in "Search blocks" to find it.
Once the block is on your page, the settings are split into three tabs: Form, Fields, and After submit. Above the tabs, the Show / Hide buttons let you hide the whole form from your page without deleting the block.
Step 2: Form tab — title, labels, and settings
The Form tab controls what visitors see on the form itself.
Form title and description
Form title — the main heading displayed above your form.
Text below title — a short description or instruction for visitors.
Neither field is mandatory. If you leave them empty, the form simply shows no heading or description.
Submit button label
The button says "Submit" unless you change it. Enter something more fitting for your page — for example, "Get in touch", "Send message", or "Request a demo".
Protect this form with CAPTCHA
Protect this form with CAPTCHA is enabled by default to protect the form from spam submissions. Toggle it off if you don't need it.
When it is on, visitors see a Cloudflare "Verify you are human" box above the submit button. This is expected and is part of the spam protection.
Privacy / integrity policy link
Because you're collecting personal data, a privacy policy link is required. This is the only required field on the Form tab. Your default policy link is pre-filled automatically. You can replace it with a different URL if needed.
On the form itself, visitors see a consent checkbox reading "I consent to my information being stored according to the privacy policy", where "privacy policy" links to the URL you set here. Visitors must tick this box before they can submit.
To create or edit your privacy policy, go to Settings → Accounts & Policies → Integrity policy.
Step 3: Fields tab — choose what to collect
The Fields tab lets you control which information the form asks for. As the tab itself states, name and email are always collected.
Always collected (cannot be removed)
Name
Email
Optional fields (toggle on/off)
Title
Phone
LinkedIn
Company
Corporate identity number
Website
Click the toggle next to each field to enable it (green = visible on the form, red = hidden).
💡 Note: Company is switched on by default when you add a new contact form block. Toggle it off if you don't want to ask for it.
Step 4: After submit tab — what happens next
The After submit tab controls what the visitor sees after submitting, which tag is applied, and whether you receive a notification.
Confirmation message or redirect
This tab has two separate fields, and which one takes effect depends on whether you fill in the redirect link:
"Message shown after submit" — replaces the form with a thank-you message after submission. It is pre-filled with "Your details have been submitted successfully!" and you can change it to anything you like.
"Link to redirect to after submit (eg. Thank you page)" — sends the visitor to a different URL, for example a thank-you page or the next step in a funnel. Leave it empty if you want the message instead.
⚠️ Important: If you fill in a redirect link, the redirect wins and the confirmation message is never seen — the visitor is taken away from the page before the message can be displayed. Use one or the other, not both.
Lead tag
Every submission automatically gets the system tag ContactForm. You can also assign an additional tag to help you segment submissions — for example, by campaign or landing page.
Click inside the "Lead tag to assign after submit" field.
Choose an existing tag from the dropdown, or start typing to create a new one.
You can assign one additional tag per form. The ContactForm system tag is always applied regardless.
Email notifications
Toggle on "I'd like to be notified when someone submits the form" to receive an email for every new submission.
⚠️ Important: This toggle is off by default. If you want to be emailed when someone fills in your form, you have to switch it on yourself. Submissions are still saved to your Contacts either way.
Step 5: Save the form
Once you've configured all three tabs, click "Save" in the top right corner. Your contact form is now live on the page. 🎉
Where do submissions go?
Every submission creates or updates a contact in your CRM. To find them:
Go to Contacts in the sidebar.
Filter by the ContactForm tag, your custom lead tag, or search by name or email.
💡 Submissions from the contact form block do not appear under Toolbox → Forms → Submissions — that's only for regular forms. Contact form submissions always go to Contacts.
Troubleshooting
Not receiving notification emails? The notification toggle is off by default. Open the After submit tab and switch on "I'd like to be notified when someone submits the form".
Can't find submissions? Check Contacts, not Toolbox → Forms — contact forms store data in the CRM.
Visitors can't submit the form? They must tick the privacy policy consent checkbox, and complete the "Verify you are human" check if CAPTCHA is on.
Never seeing your confirmation message? Check whether a redirect link is filled in on the After submit tab. A redirect always takes priority over the message.